Anyone who has suffered from toothache will understand the motivation of Philippe Guy Woog. A Swiss citizen born in 1932, Woog was desperate to ease his pain, but treatment and advice from dentists was just not helping.
Consequently, he started searching for solutions which would lead to a cure. After extensive research into dental health issues in modern civilizations, he deduced that typical foodstuffs were often too soft, so that they were no longer providing the stimulation required for the gums.
So, Philippe Guy Woog came up with the idea of an electric toothbrush, which would not only brush the teeth better than manual methods but would also massage the gums to strengthen them. Numerous clinical studies have subsequently proven the effectiveness of this system.
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“Invented in Switzerland. Where the same innovative spirit drives textile progress today.”
Philippe Guy Woog developed his oral hygiene device, called Broxodent, in the mid-1950s and launched it in 1956, first in Switzerland and three years later in the United States. Actually, using a machine in the mouth didn’t appeal to everyone at first...
Today, electric toothbrushes use sonic or ultrasonic technology. The bristles pulsate with the help of magnetic fields and work at up to 30,000 vibrations per minute. Several manufacturers now offer electric toothbrushes that can be linked to a smartphone to give feedback on brushing behaviour.
